Crypto companies continue to ramp up marketing efforts with sports stars, with Beckham the latest to partner with blockchain provider DigitalBits.
Iconic former English Premier League footballer David Beckham has become a global brand ambassador for the DigitalBits blockchain, launching his own range of nonfungible tokens (NFTs) in the process.
Beckham will release a series of NFTs and “other Blockchain-based digital assets,” according to the brand ambassador announcement, with minting taking place on the DigitalBits blockchain.
Beckham said the NFT collections were an “opportunity to create new experiences for my fans online.” According to DigitalBits, Beckham has a following of over 138 million, with an annual impression rate that surpasses nine billion across Instagram, Facebook and China-based social media platforms Weibo and Douyin.
Crypto companies, in particular crypto exchanges, are ramping up partnerships with sporting teams and icons in a marketing effort to target mainstream consumers.
CoinSpot launches NFT marketplace
Australian-based crypto exchange CoinSpot announced the launch of its new in-app NFT marketplace, allowing users to purchase digital art using a selection of cryptocurrencies such as Bitcoin (BTC), Ether (ETH), Cardano (ADA) and others.
CoinSpot said initially it will list only a selection of NFTs, including those from the Bored Ape Yacht Club, with more collections to be added over the next few months.
Gary Howells, chief product officer at CoinSpot, said that its marketplace was created to simplify buying an NFT and make the transaction more affordable with lower fees compared to using other marketplaces.
Snoop and Wiz Khalifa drop music for ApeCoin holders
American rap artists Snoop Dogg and Wiz Khalifa have released a special project consisting of eight tracks sold as NFTs, featuring a theme tune for the Bored Ape Yacht Club.
The collection, titled “Ape Drops 03: An 8th” can be minted through Manifold. Each track is available to purchase exclusively using ApeCoin (APE) with prices ranging from 12 to 15 APE, or $155 to $195 res.
Snoop Dogg and Wiz Khalifa both own Bored Ape NFTs, setting them as their profile pictures on Twitter. Snoop is active in the crypto space and recently released 10,000 playable avatars and a “SnoopVerse” in partnership with The SandBox metaverse.
Liverpool FC partner with Sotheby’s
English Premier League football team Liverpool FC announced its debut NFT collection in partnership with New York-based auction house Sotheby’s.
The collection features two series with 24 artwork NFTs each, featuring a player on the team. The “Legendary” collection will be open for auction and sold to the highest bidder, and the “Hero” collection sold at a more accessible price of $75.